Halo Top
The Halo Top rebrand catapulted the low-calorie ice cream brand into becoming the top selling pint in the United States in 2017. The packaging overhaul zeros in on the value proposition in an elegant yet pithy manner, capable of standing out in a shelf full of options.
As part of a team at Peck Design Associates, I worked on virtually every touchpoint of this brand, from developing new packaging for over twenty flavors to countless hours logged working on the website to signage & installations for their recent addition of a brick and mortar, Scoop Shops. Beyond strictly design, I was involved with countless photoshoots at all stages, determining the art direction beforehand, food styling and assisting on set and editing the final results.
Services
Packaging, Illustration, Website, Illustration, Signage & Shop Installations, Photography Art Direction
Studio
Peck Design Associates
Photography
Brett Warren
